More Than a Strategy: Leveraging Social Media for SMEs’ Performance
Mega Noerman Ningtyas, Sudarmiatin, Puji Handayati & Naswan Suharsono · Asian Journal of Economics, Business and Accounting · 2025
Aims: This study examines the effect of social media usage on the performance of SME. Social media usage is conceptualized as an ordered construct: marketing, relationship service, information service, cost effectiveness, and compatibility. Study design: A quantitative study. Pla...
Open access
Research Article
10.9734/ajeba/2025/v25i122109