Navigating Consumer Behavior in the Digital Age: The Role of Emerging Technologies and Ethical Considerations
Md. Shelim Miah · Asian Journal of Economics, Business and Accounting · 2024
The rapid evolution of technology has led to a paradigm shift in consumer behavior, with digital marketing emerging as a pivotal force shaping the way individuals interact with products and services. In the age of technological convergence, where various digital platforms seamles...
Open access
Research Article
10.9734/ajeba/2024/v24i91504