Purifying a Television Viewing Measure for Use in Consumer Socialization Research
Eric V. Bindah & Md Nor Othman · Journal of Economics, Management and Trade · 2013
Aims: The purpose of this study is to report confirmatory factor analysis on existing previously validated scales, by means of validating a television viewing scale. Study Design: Survey. Place and Duration of Study: A survey was conducted in the Klang Valley in Malaysia for a p...
Open access
Research Article
10.9734/BJEMT/2013/3751