Exploring Consumer Perceptions and Value Addition in Street Cuisine: A Case of Kalai Ruti
Md. Hasibur Rahman, Md. Mahfuzul Hasan, Md. Khaled Masud, Md. Moniruzzaman, Sambhu Singha & Md. Salauddin Palash · Asian Journal of Economics, Business and Accounting · 2024
Aims: The study focused on Kalai Ruti, a popular street food made from black gram in Chapai Nawabganj, Bangladesh. It is aimed to examine the potential for enhancing the dish’s value and to assess consumer attitudes towards street food in that region. Study Design: This study ado...