The Importance and Level of Adaptation of STP Strategies for Growth in Foreign Markets: In the Case of Soft Drinks Company
Md. Mahathy Hasan Jewel & Kh Khaled Kalam · Asian Journal of Economics, Business and Accounting · 2020
STP denotes Segmentation, Targeting, and Positioning. This study's main purpose is to demonstrate the STP concept's understanding and its importance in the success or failure of a Soft Drinks company. Examines the competitive role of Soft Drinks in the global soft beverage indust...
Open access
Research Article
10.9734/ajeba/2020/v19i230299