This research provides a comprehensive analysis of the ice cream market dynamics in Rajkot City, focusing on retailer preferences, brand competition, purchasing behavior, and operational infrastructure. The study, based on data from 157 retailers, highlights that confectionary sh...
Open access
Research Article10.9734/jsrr/2025/v31i63218
This research explores the online food delivery consumption patterns among college students in Anand City, focusing on the influence of area of residence (rural vs. urban) on purchasing behavior. Data collected from 100 respondents through a structured questionnaire reveals signi...
Open access
Research Article10.9734/acri/2025/v25i61288
This study investigates passenger awareness, buying behaviour and satisfaction related to IRCTC's catering services, with a specific focus on dairy product consumption during train journeys. Despite IRCTC's extensive food service network, there remains a lack of research on how w...
Open access
Research Article10.9734/acri/2025/v25i81420