Masuma Akter

Emotional Consumer Engagement in the Loneliness Economy: The Role of AI Companions, Virtual Influencers and Nostalgia

Jakia Sultana Keya, Sazzad Hossain, Masuma Akter & Fahmid Mohatasim Iqra · Asian Journal of Economics, Business and Accounting · 2026

The study explores the role of AI companions, virtual influencers, and nostalgia in shaping Emotional Consumer Engagement (ECE) within the loneliness economy, with Nostalgic Sentiment (NS) as a mediating factor. The growing issue of loneliness has led to the rise of digital techn...