Influence of Marketing Turnaround Strategies on Performance of Uchumi Supermarket in Nairobi City County, Kenya
Martin Kimemia Gathiru, Ali Khamah & Musa Nyakora · Asian Journal of Economics, Business and Accounting · 2023
Many retail outlets in Kenya are facing declining performance due to myriad of challenges from changing business environment. One of the major variables threatening their performance is marketing aspects. The organizations work hard in their distress for survival. To effect this,...
Open access
Research Article
10.9734/ajeba/2023/v23i13999