The Mediating Role of Customer Satisfaction and Brand Trust between the Relationship of Perceived Value and Brand Loyalty
Ikramuddin . & Mariyudi . · Asian Journal of Economics, Business and Accounting · 2021
Aims: This study aims to determine the mediating effect of customer satisfaction and brand trust between perceived value and brand loyalty of telecommunications services. Study design: Research paper. Place and Duration of Study: This research was conducted on telecommunication s...
Open access
Research Article
10.9734/ajeba/2021/v21i1930503