Manoj E. Prabhakar

Consumer Awareness of Rights and Responsibilities in India: A Narrative Review of Empirical and Policy Literature

Imtipong Longkumer, Manoj E. Prabhakar & Mohd Faishal · Journal of Economics, Management and Trade · 2026

Consumer awareness of rights and responsibilities is a prerequisite to an effective consumer protection system and fair market functioning. In India, rapid economic growth and digitalization have created a significant demand for informed and responsible consumers. The facts show...