Exploring Digital Entrepreneurial Intentions of Generation Z in Sri Lanka: Insights from TAM and Digital Literacy
Minusha Weerakkody & Malshadi Serasinghe · South Asian Journal of Social Studies and Economics · 2026
This study examines the factors influencing Generation Z's intention to pursue digital entrepreneurship in Sri Lanka. The review emphasizes how digital literacy and the Technology Acceptance Model (TAM), which focuses on how individuals regard technology's ease of use and utility...
Open access
Research Article
10.9734/sajsse/2026/v23i21265