Makrop Davireng

Customer Relationship Management, Innovation Capability, Technological Environment, and Performance of Small and Medium Scale Enterprises: A Research Framework and Proposition

Rufina Betzoom Tuamyil, Silas Gontur & Makrop Davireng · Journal of Economics, Management and Trade · 2022

This study looked into the consequences of customer relationship management by creating empirical evidence grounded in relationship marketing theory and dynamic capability theory. The study proposed a direct as well as an indirect relationship between customer relationship manage...