To Buy or Not to Buy: A Study of Halal Labelling and Celebrity Endorser on Purchase Decision
Muhammad Ilham Wardhana Haeruddin, Mahlia Muis, Muhammad Ismail & Maat Pono · Asian Journal of Education and Social Studies · 2023
Aims: This study aims to determine the effect of Halal Labelling and Celebrity Endorser on Wardah Cosmetics Purchasing Decisions at students of the Faculty of Economics, Makassar State University. Study Design: Quantitative descriptive. Place and Duration of Study: Makassar City...
Open access
Research Article
10.9734/ajess/2023/v47i21018