Impact of Branding on Undergraduate Students' Purchasing Behaviour in Enugu State, Nigeria
Nnamani, Victoria Obiageli & Madu, Maureen Anayo · Asian Journal of Language, Literature and Culture Studies · 2024
The purpose of the study was to determine the impact of branding on undergraduate students’ purchasing behavior in Enugu State, Nigeria. Specifically, the study sought to determine the impact of branding on undergraduate students loyalty, willingness to pay and attitude to specif...
Open access
Research Article
10.9734/ajl2c/2024/v7i3200