Madu, Maureen Anayo

Impact of Branding on Undergraduate Students' Purchasing Behaviour in Enugu State, Nigeria

Nnamani, Victoria Obiageli & Madu, Maureen Anayo · Asian Journal of Language, Literature and Culture Studies · 2024

The purpose of the study was to determine the impact of branding on undergraduate students’ purchasing behavior in Enugu State, Nigeria. Specifically, the study sought to determine the impact of branding on undergraduate students loyalty, willingness to pay and attitude to specif...

Open access Research Article 10.9734/ajl2c/2024/v7i3200

Influence of Job Opportunities on Students’ Choice of Business Education in Federal Capital Territory (FCT)-College of Education Zuba, Abuja

Anthonia, Uju Uzuagu, Madu, Maureen Anayo & Shaban, Alima Gad · Asian Journal of Education and Social Studies · 2023

The study examined the influence of job opportunities on students’ choice of Business Education in FCT-College of Education Zuba, Abuja. Nigeria. The aim of this study was to determine the influence of job opportunities on students’ choice of Business Education in Federal Capital...

Open access Research Article 10.9734/ajess/2023/v45i4987