Mabala Andrea Mwansoko

The Influence of Social Media Marketing Intensity on Sales Performance of Selected Businesses in the Retail Sector: A Case of Iringa Municipality

Mabala Andrea Mwansoko & Blandina Kisawike · Asian Journal of Economics, Business and Accounting · 2026

This study examined the influence of social media marketing intensity on sales performance among selected retail businesses in Iringa Municipality, Tanzania. Social media marketing intensity was assessed through platform diversity, posting frequency, customer engagement and promo...