Evaluating Online Purchase Decisions on Shopee: E-Marketing, Price Perception, and E-WOM through the Lens of Consumer Attitude
M. Oemar Firdaus, Suwitho & Prijati · Asian Journal of Economics, Business and Accounting · 2025
Aims: The advance of digital technology development arises changes in every human aspect including online sales. Study Design: This study aimed to find out the effect of e-marketing, price perception, and e-word of mouth on purchasing decisions of glasses; with consumers’ behavio...
Open access
Research Article
10.9734/ajeba/2025/v25i61868