Determinants of Marketing Channel Choices among Paddy Farmers in Andhra Pradesh, India: Insights into Electronic Negotiable Warehouse Receipts (e-NWRs)
M. Mary Sharon, K. Suseela, Shalendra, M. Srinivasa Rao & D. Ramesh · Asian Journal of Agricultural Extension, Economics & Sociology · 2025
Warehouses are specialized storage facilities designed for scientific preservation, while receipt systems integrate credit with marketing to enhance marketing efficiency. Warehousing in India gained importance with the 1928 Royal Commission on Agriculture. Despite various interve...
Open access
Research Article
10.9734/ajaees/2025/v43i42712