AI-Powered E-Marketing Strategies and Their Influence on Consumer Purchase Decisions in Digital Shopping: Evidence from South India
P. Parimaladevi & M. Manjula · Asian Journal of Economics, Business and Accounting · 2025
Artificial intelligence (AI)-enabled customer e-marketing has driven the overall growth in digital commerce and has changed how consumers enjoy their shopping experience globally. This paper explores how modern applications of AI in marketing practices, like personalization, reco...
Open access
Research Article
10.9734/ajeba/2025/v25i91966