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M. Malarkodi

Publications (7)

Study on Assessing the Socio-economic Characters of Banana Cultivating Farmers in Coimbatore and Erode Districts of Tamil Nadu

M. Malarkodi, V. M. Indumathi, K. Divya, B. Navaneetham & B. Krishnakumare · Current Journal of Applied Science and Technology · 2020

Banana is a staple fruit in almost every Indian meal and also an important commercial crop that adds a considerable amount of dollar in country’s export revenues column. But in recent years the share is in decreasing trend due to some inevitable reasons. So understanding factors...

Open access Research Article 10.9734/cjast/2020/v39i3631069

Identifying the Factors Influencing the Performance of the Farmer Producer Organizations Dealing with Value Addition

S. Kavin, M. Malarkodi, C. Muralidharan, S. R. Padma & G. Vanitha · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: Identifying the factors influencing the performance of the Farmer Producer Organizations dealing with value addition. Study Design: Exploratory research design. Place and Duration of Study: The research was carried out in the state of Tamil Nadu. Primary data was collected...

Open access Research Article 10.9734/ajaees/2023/v41i102135

Price Spread and Marketing Efficiency of Black Gram in Tamil Nadu, India

R. Ramesh Kumar, M. Malarkodi & K. Uma · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

A study was conducted to analyze the marketing channels, marketing cost, price spread, and marketing efficiency of Black Gram in Tamil Nadu, India. Both primary and secondary data were used. The primary data pertained to the year 2020-21 and it was collected from 60 Farmer Produc...

Open access Research Article 10.9734/ajaees/2022/v40i430873

Factor Analysis of Service Expectation of Farmer Producer Organization from Agribusiness Incubator

R. Ramesh Kumar, M. Malarkodi & K. Uma · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This paper aimed to study the service expectation of Farmer Producer Organization from the Agribusiness incubator. The study was carried out with 60 FPO’s in Tamil Nadu. The data was collected through survey method using a well-structured online interview questionnaire. The explo...

Open access Research Article 10.9734/ajaees/2021/v39i1030706

Investigating Key Factors Influencing Consumer Food Practices and Choices for Ensuring Food Safety: A Case Study of Coimbatore Residents

T. Vijay, V. M. Indumathi, M. Malarkodi, M. Balakrishnan & S. Karthikeyan · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aim: The primary objective of this study is to employ the Mann-Whitney U test as a robust statistical tool to assess and establish the significance of the association between the education levels of the respondents and their behaviour regarding checking for quality marks before i...

Open access Research Article 10.9734/ajaees/2023/v41i92117

Sustainability of Farmer Producer Organisation’s – Major constraints in functioning of FPO in Tamil Nadu, India

V. Jayashree, A. Janaki Rani, C. Karthikeyan, M. Malarkodi & R. Gangai Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

The concept of group formation and collectivization by organizing at the regional level is very important in the era of globalization and free trade liberalization. FPOs organize small farmers for forward linkages such as collective, marketing, processing, and market-driven agric...

Open access Research Article 10.9734/ajaees/2023/v41i92113

Constraints Faced by the Farmers in Accessing Services from Digital Agripreneurs

Bindurajashekar, A. Janaki Rani, C. Karthikeyan, M. Malarkodi & R. Gangai Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

The agricultural sector has witnessed a transformative shift with the advent of digital technologies and the rise of digital Agripreneurs. These digital Agripreneurs act as intermediaries, connecting farmers to a range of essential services, including market information, weather...

Open access Research Article 10.9734/ajaees/2023/v41i92091