Farmers’ Brand Preference and Brand Loyalty towards Maize Hybrid Seeds in Guntur District of Andhra Pradesh, India
J. Kowsalya, D. Murugananthi, M. Chandra Kumar & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022
A good quality seed is considered as a primary vital farm input among all agricultural farm inputs. Since it directly helps to a good crop productivity, which further makes farmer to generate income by marketing the surplus to consumers. Farmers are finding it difficult to select...
Open access
Research Article
10.9734/ajaees/2022/v40i1031073