M. A. Adesola

Strategic Agility and Small and Medium Enterprises’ Performance: Evidence from Osun State, Nigeria

P. O. Ogunleye, S. A. Adeyemo, M. A. Adesola & Yakubu Yahaya · South Asian Journal of Social Studies and Economics · 2021

The study examines the influence of strategic agility on small and medium enterprises’ (SMEs) performance with specific reference to SMEs operating in Osogbo metropolis, Osun State. Purposive sampling technique was employed to select SMEs engaging in manufacturing, trading, and s...

Open access Research Article 10.9734/sajsse/2021/v11i130275

Customer Relationship Management and Small and Medium Enterprises Performance: Pragmatic Evidence from Oyo State, Nigeria

Aremu Atinuke Bukola, Adeniran Grace Abosede & M. A. Adesola · Asian Journal of Education and Social Studies · 2019

Introduction: Customer Relationship Management (CRM) has been noted for survival strategy for business organizations especially in today's customer-oriented business world and intensely competitive environment. Aim: This study sought to examine the influence of CRM on the perform...

Open access Research Article 10.9734/ajess/2019/v5i230139