The Influence of Persona Attributes and Content of Tasya Farasya as a Human Brand on Instagram Followers' Interest in Cosmetic Products
Luthfi Praharesty Oktaviani & Agus Abdurrahman · Asian Journal of Economics, Business and Accounting · 2024
This quantitative research investigates the influence of enjoyability, similarity, and expertise on attachment transfer, mediated by the fulfillment of connection and competency needs. Utilizing a 6-point Likert scale questionnaire, data was collected from 100 Instagram users age...
Open access
Research Article
10.9734/ajeba/2024/v24i51321