Lucky Hilman Royanda

Influence of Discount Prices on Consumer Perceptions of Quality, Savings, and Value for Handbags and Shoes Brand Charles & Keith

Lucky Hilman Royanda & Anas Hidayat · Asian Journal of Economics, Business and Accounting · 2024

This study examines the influence of discount prices on consumers' perceptions of savings and quality and how these perceptions affect their perceived value. The research focuses on consumers who have purchased handbags or shoes from the Charles & Keith brand in Yogyakarta. T...