Laurent Masui

The Influence of Product Arrangement on Sales Performance among Street Vendors in Mwanza, Tanzania

Nyayee Yohana Mwangonela, David Haruna Mrisho & Laurent Masui · South Asian Journal of Social Studies and Economics · 2025

This paper aimed to examine the influence of product arrangement on sales performance among street vendors in Mwanza, Tanzania. The study employed Push and Pull Theory which was postulated by Gilad and Levine in 1986. This study adopted a positivist research philosophy and employ...

Open access Research Article 10.9734/sajsse/2025/v22i1941

Effect of Product Packaging on Consumer Buying Behavior: An Econometric Case Study of Jambo Drinking Water, Nyegezi Ward, Mwanza City, Tanzania

Beatrice Masesa, David Haruna Mrisho & Laurent Masui · South Asian Journal of Social Studies and Economics · 2025

This study explores the impact of product packaging on consumer buying behavior, focusing specifically on Jambo Drinking Water in Nyegezi Ward, Mwanza City, Tanzania. The research investigates two key aspects of packaging: design and convenience, using the AIDA (Attention, Intere...

Open access Research Article 10.9734/sajsse/2025/v22i1940