L. K. R. D. Kulawardena

The Effects of Social Media Advertising on Consumers’ Brand Loyalty: With Special Reference to the Apparel Retailers

L. K. R. D. Kulawardena & R. A. S. Kalpana · Asian Journal of Economics, Business and Accounting · 2024

The apparel industry faces increased competition from newcomers and imports, making it crucial for local companies to maintain brand loyalty. This research aimed to determine the most significant features of social media advertising (informativeness, entertainment, irritation, cr...

Open access Research Article 10.9734/ajeba/2024/v24i21218

Future of Microfinance Institutions in Sri Lanka; Prediction of Financial Distress Using Altman’s Z-Score

L. K. R. D. Kulawardena & Kusal Nissanka · Asian Journal of Economics, Business and Accounting · 2022

Microfinance is a valuable developing tool for alleviating poverty. Poverty remains to be one of the biggest policy concerns in Sri Lanka. Amongst various measures to eradicate it, Microfinance has provided a ray of hope. This paper presents a framework to predict the financial d...

Open access Research Article 10.9734/ajeba/2022/v22i1230610