Krisna Damayanti

Unveiling the Mediating Role of Intellectual Capital in the Digital Marketing-Marketing Performance Relationship through Digital Strategies among Creative Waste-based MSMEs in Indonesia

Mar’a Elthaf Ilahiyah & Krisna Damayanti · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study investigates the relationship between digital marketing, intellectual capital, and marketing performance in the context of creative industries processing waste and used goods. Methodology: The research reveals that digital marketing has a significant and positive...