The Impact of Sales Promotion by Cocoa Licensed Buying Companies on Sales of Farmers in Wassa Amenfi East District of Ghana
Kofi Poku & Deborah Ivy Lamptey · Journal of Economics, Management and Trade · 2014
Aims: The study sought to assess the effects of sales promotional programmes on cocoa sales of farmers by Licensing Buying Companies (LBCs) in the district. The main aim of the research was to identify the influence of sales promotions on the purchases of LBCs in Wassa Amenfi Eas...
Open access
Research Article
10.9734/BJEMT/2015/12025