Kevin Mugo Maina

Influence of Competitive Intelligence on the Performance of Indigenous Banks in Nairobi, Kenya

Kevin Mugo Maina & Wycliffe Misuko Nyaribo · Journal of Economics, Management and Trade · 2023

Indigenous banks in Kenya are facing intense competition in the Kenyan market.  To survive there is a need for competitive intelligence which is both a process and a product. This will play a crucial role in their operation to guide decision-making and strategy formulation. The b...