Kennedy Ogbonna Nwagwu

An Empirical Determination of Lagos Mainland Customers’ Perception of the Advertising Slogan –“New” or “New Improved” As Used by Low Risk Brand Marketers

Patrick K. A. Ladipo & Kennedy Ogbonna Nwagwu · Journal of Economics, Management and Trade · 2013

Aims: The copy claim- “new” or “new improved” has enjoyed generous usage by low risk product marketers in advertising this range of products.  The prevalence of this slogan has made it necessary to understand what it stands for, the purpose it is intended to achieve and buyers’ p...