This study investigates the influence of brand ambassadors on purchase decisions among Generation Z (Gen Z) students in selected Universities in the Western region of Kenya. With Gen Z emerging as a significant consumer segment, digitally native, socially conscious, and highly en...
Open access
Research Article10.9734/sajsse/2025/v22i101182
Effective strategic leadership is a critical determinant of institutional success, particularly regarding student academic performance. This study investigated the influence of principals’ strategic leadership practices on students’ academic performance at Kaiboi National Polytec...
Open access
Research Article10.9734/arjass/2025/v23i9781
Most health systems continue to depend on more integrated data that lead to better health outcomes; hence, their cost dynamics must be clearly understood during implementation. The purpose of this study was to analyze and understand the effect of operational costs on implementati...
Open access
Research Article10.9734/ajeba/2025/v25i81933