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Keethana Thayanithi

Publications (2)

Factors Influencing Consumers' Buying Behaviour towards Traditional Handicrafts in Sri Lanka: Evidence from the Colombo District

Keethana Thayanithi, Thisarani Dharmarathne & Minusha Weerakkody · South Asian Journal of Social Studies and Economics · 2026

Traditional handicrafts contribute to cultural continuity, artisan livelihoods and tourism-related value creation, yet empirical evidence on the determinants of consumer purchasing in Sri Lanka remains limited. This study examined the associations of personal attitude, subjective...

Open access Research Article 10.9734/sajsse/2026/v23i91387

Exploring Family Business Sustainability in an Emerging Economy: A Qualitative Study of Organizational and Environmental Drivers

Keethana Thayanithi & Ravindu Kulawardena · South Asian Journal of Social Studies and Economics · 2026

This study aims to explore the factors influencing family business sustainability in Sri Lanka, focusing on key internal and external factors. Family businesses play a vital role in the Sri Lankan economy. However, they also face sustainability challenges that hinder their long-t...

Open access Research Article 10.9734/sajsse/2026/v23i11254