Evaluating Marketing Strategies and Financial Viability of a Processed Catfish SME in Bekasi Regency of Indonesia
Ine Maulina, Karimah Syakirotin, Yuniar Mulyani & Aisyah · Asian Journal of Fisheries and Aquatic Research · 2025
The purpose of this research was to examine UKM Enza Lele, a small and medium-sized business (SME) that specializes in processed catfish products in Bekasi Regency, Indonesia, in terms of its marketing mix, internal and external strategic considerations, alternative marketing tac...
Open access
Research Article
10.9734/ajfar/2025/v27i9999