Kan Zhonghua

Suggestions to Optimize Hongze Lake Hairy Crab Network Marketing Strategy

Kan Zhonghua, Fu Wen & Wang Xuefei · Journal of Economics, Management and Trade · 2023

Hongze Lake hairy crab is an important aquatic product raised by fishermen and aquaculture enterprises in Hongze Lake area, and has a certain popularity in the aquatic product market. With the rapid development of e-commerce, Hongze Lake hairy crabs are sold online and offline, b...

Open access Research Article 10.9734/jemt/2023/v29i121182

Research on the Path of E-commerce Live Streaming in Promoting Rural Revitalization: A Case Study of China’s Key Counties for Rural Revitalization

Lu Xinling, Zhang Bin & Kan Zhonghua · Journal of Economics, Management and Trade · 2026

E-commerce live streaming has become a commonly used marketing mode in the era of Internet penetration. In the implementation process of the rural revitalization strategy, more and more villages are showcasing their rural scenery and selling local agricultural and sideline produc...

Open access Research Article 10.9734/jemt/2026/v32i11380