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K. Uma

Publications (9)

Brand Awareness and Brand Preference towards Herbal Personal Care Products of FMCG Brands: A Comparative Study between Rural and Urban Consumers of Namakkal District

S. Vijayadharani, K. Uma, A. Rohini & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Indian consumers are more health-conscious, preferring safe, natural, organic, and herbal items, particularly in personal care and cosmetics. Its popularity and demand are growing every year. Herbs are becoming increasingly popular in the personal care product segment. The growin...

Open access Research Article 10.9734/ajaees/2022/v40i1031097

A Study on Buying Behavior of Nutri Cereals among the Consumers in Coimbatore District, Tamil Nadu

T. Nivetha & K. Uma · Current Journal of Applied Science and Technology · 2021

Aim: Nutri cereals are the earliest foods known to humans, but urbanisation and industrialisation have diminished their cultivation and consumption due to large-scale rice and wheat cultivation. Hencee, the present study aims to know the buying behavior of Nutri cereals among the...

Open access Research Article 10.9734/cjast/2021/v40i4131603

Growth, Instability and Decomposition Analysis of Nutri Cereals in Tamil Nadu

T. Nivetha & K. Uma · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aim: The study was undertaken to know the growth rate, instability, and contribution of area and yield on the production of Nutri cereals. Place and Duration: The study was based on the secondary data for the period of 20 years (2001- 2020) for Tamil Nadu. Data has been collected...

Open access Research Article 10.9734/ajaees/2021/v39i1230806

An Economic Analysis of Shrimp (Litopenaeus vannamei) in Nagapattinam District of Tamil Nadu

C. Joys Narkis, K. Uma, A. Rohini & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Shrimp has become a popular seafood delicacy across the world. Shrimp is one of the widely traded seafood items and shrimp farming has created huge employment opportunities and gives foreign exchange to developing Nations. Shrimp exports have grown substantially with the introduc...

Open access Research Article 10.9734/ajaees/2021/v39i1030718

Towards Studies on Current Scenario in Export and Import of Silk Goods in India

D. Elumalai, K. Uma & P. Balaji · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

The present study an endeavor export and import silk goods data collect and analysis of annual compound growth rates.  China is the biggest consumer of silk in the world next to India second consumer of raw silk and silk fabrics. The study area covers whole country. The analysis...

Open access Research Article 10.9734/ajaees/2020/v38i730369

Current Scenario of Sericulture Industry in Traditional Silk Producing States of India

D. Elumalai, K. Indira Kumar, K. Uma & P. Mohan Raj · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

The study concerned about the growth rate of mulberry area, production and productivity and cocoon and raw silk production and productivity five major traditional sates (Tamil Nadu, Karnataka, West Bengal, Andhra Pradesh, Jammu Kashmir and West Bengal) in India during 1980-81 to...

Open access Research Article 10.9734/ajaees/2023/v41i92035

Co-Compost Practising Farmers in the Nilgiris District of Tamil Nadu, India: Problems and Prospects

SP. Yazhini, P. Balaji, K. Uma & P. Balasubramaniam · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Combining the human waste with the municipal waste would pave way to much needed solid waste management strategy in the urban areas. The co-compost produced out of this can be used successfully for crop production. The objective of this study is to detect the benefits and constra...

Open access Research Article 10.9734/ajaees/2022/v40i1031135

Price Spread and Marketing Efficiency of Black Gram in Tamil Nadu, India

R. Ramesh Kumar, M. Malarkodi & K. Uma · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

A study was conducted to analyze the marketing channels, marketing cost, price spread, and marketing efficiency of Black Gram in Tamil Nadu, India. Both primary and secondary data were used. The primary data pertained to the year 2020-21 and it was collected from 60 Farmer Produc...

Open access Research Article 10.9734/ajaees/2022/v40i430873

Factor Analysis of Service Expectation of Farmer Producer Organization from Agribusiness Incubator

R. Ramesh Kumar, M. Malarkodi & K. Uma · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This paper aimed to study the service expectation of Farmer Producer Organization from the Agribusiness incubator. The study was carried out with 60 FPO’s in Tamil Nadu. The data was collected through survey method using a well-structured online interview questionnaire. The explo...

Open access Research Article 10.9734/ajaees/2021/v39i1030706