Purpose: This paper analyses the moderating effects of farm owner’s gender and business intention which could impact on the resource-capability-competitive advantage linkage in agribusiness. The study adopts the resource-based view in combination with dynamic capabilities. Design...
Open access
Research Article10.9734/arja/2020/v12i330085
Purpose: Celebrity endorsement has been investigated in prior studies regarding various behavioural and cognitive aspects about consumer purchasing behaviour, it is not clear whether principles findings in the general celebrity literature can be directly applied to the service co...
Open access
Research Article10.9734/acri/2020/v20i130171
Development of agribusiness sector entrepreneurship is one of the critical pathways to obtain high economic growth, poverty reduction and environmental protection in developing countries. Gaps remain towards understanding the entrepreneurial behaviour in agribusiness in developin...
Open access
Research Article10.9734/arja/2019/v11i130051
Purpose: The study aims to examine the extent of environmental literacy, interest in environmental issues and engagement of environmental activities of the undergraduates in Sri Lanka believing that understanding the level of environmental literacy will lead to influence attitudi...
Open access
Research Article10.9734/JESBS/2018/41700
Aim: Online shopping is the most popular feature around the world as well as in Sri Lanka. People are tending to do online shopping by using those social media and also by using online shopping websites. As well as most of the business organizations try to use online shopping to...
Open access
Research Article10.9734/ajarr/2019/v6i230149
Purpose: There is a resistance in the adoption of e-commerce in certain parts of the world even though most successful businesses in the world has successfully adopted e-commerce to their businesses gained an increasing success. The study aims to find the crucial factors affectin...
Open access
Research Article10.9734/ajarr/2019/v6i230147
Aims: At present, rapid development of technology has caused both positive or negative influence and changes in the environment. While enjoying the convenience provided by technology, people should have the right mind-set in keeping and protecting their environment. The aim to co...
Open access
Research Article10.9734/JSRR/2017/32204