Framing the Climate Burden: Advertising’s Role in Shaping Responsibility Narratives
Juhi Vaishnavi & Jyoti Bhargava · Journal of Economics, Management and Trade · 2026
Background: Climate change is one of the most pressing issues of the present era, and corporate sustainable advertising is increasingly presenting itself as one of the solutions to it. Brands across industries such as technology, aviation, and fashion are using sustainability-the...
Open access
Research Article
10.9734/jemt/2026/v32i21391