The Role of Convenience in Fast Food Consumption in Urban Ghana
Rose Omari, Joost Jongerden, George Essegbey, Godfred Frempong & Guido Ruivenkamp · Journal of Scientific Research and Reports · 2016
Background: Although fast food has been linked to various health problems its consumption is increasing in Ghana. The objective of this study was to examine how convenience (a measure of perceived product convenience, which is a product attribute, and convenience orientation, a p...
Open access
Research Article
10.9734/JSRR/2016/27927