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Jolly Masih

Publications (1)

Study on Consumer Behaviour and Economic Advancements of Gluten-free Products

Jolly Masih & Amita Sharma · Journal of Experimental Agriculture International · 2016

Gluten-free food was among the top five most-searched words on Google in 2013. During past five years, “gluten” has steadily advanced in consumer online-search interest. Globally gluten free products were estimated to have a market potential of 4639.13 Million USD in 2015 and 759...

Open access Research Article 10.9734/AJEA/2016/24737