Jofran P Doromal

Beyond the Layover: The 7Ps Marketing Mix, Service Quality Gaps, and Guest Experience in Small-Town Hotels

Rustum D Gevero & Jofran P Doromal · Asian Journal of Economics, Business and Accounting · 2026

This study investigates how small-town hotels implement marketing strategies and manage service quality in secondary, transit-oriented destinations. Although previous research has extensively covered hospitality in major tourist hubs, limited attention has been given to the uniqu...