Enhancing Place Identity and Word-of-Mouth in Educational Tourism: An Empirical Study on Confucian Academy of Guiyang Minority
Tsaifa (TF) Yen, Jiahui Lu, Tingting Yu, Yue Han, Linghong Zeng & Yuzhu Chen · Asian Journal of Education and Social Studies · 2025
Educational tourism is a combination of education and the tourism industry, which is beneficial for students to enter the real world and apply what they have learned. Moreover, the development of educational tourism requires a large number of tour guides and interpreters to provi...
Open access
Research Article
10.9734/ajess/2025/v51i82238