Decision-making Management of Consumer Behavior Based on Component Regression Model
Mei-Er Zhuang, Wen-Tsao Pan & Jia-Yan Zhou · Journal of Economics, Management and Trade · 2019
In this study component regression model is used as a research method to explore the influencing factors of compromise effect in decision-making management of consumers, and new hypotheses are proposed by referring to three important concepts of personality psychology. The conclu...
Open access
Research Article
10.9734/jemt/2019/v24i330164