Consumer Buying Behavior and Perceptions of Ready-to-Eat Foods: A Study among College Students in Santo Tomas, Philippines
Jeralyn E. Tianchon, Janine E. Peñaranda, Mary Jane H. Pagulong & Angelika P. Lazaro · Asian Journal of Food Research and Nutrition · 2025
The present study examined the correlation between consumer buying behavior and the perception of ready-to-eat food among college students. A sample of 365 students from five departments in a local college in Davao del Norte, Philippines, participated in the survey, utilizing two...
Open access
Research Article
10.9734/ajfrn/2025/v4i1237