The Impact of Internal Marketing on Customer Satisfaction of Second-tier Microfinance Institutions in Cameroon
Colette Simo, Jean Douanla & Laure Fangue · Journal of Economics, Management and Trade · 2020
The purpose of this paper is to investigate the effect of internal marketing on customer satisfaction in the second-tier microfinance institutions in Cameroon. Specifically, in this paper, the role of three dimensions of internal marketing on customer satisfaction is empirically...
Open access
Research Article
10.9734/jemt/2020/v26i330234