Restructuring Strategy: Understanding How Differentiation Strategies Enhance Performance at Global Village Tea Factory in Uganda
James Muhumuza & Tom Ongesa Nyamboga · Asian Journal of Economics, Business and Accounting · 2025
This study aimed to assess the impact of differentiation strategies on the operational performance of tea manufacturing industries in Uganda, with a focus on the Global Village Tea Factory. Using Porter’s generic theory as a framework, the research applied a quantitative approach...