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James Muhumuza

Publications (2)

Restructuring Strategy: Understanding How Differentiation Strategies Enhance Performance at Global Village Tea Factory in Uganda

James Muhumuza & Tom Ongesa Nyamboga · Asian Journal of Economics, Business and Accounting · 2025

This study aimed to assess the impact of differentiation strategies on the operational performance of tea manufacturing industries in Uganda, with a focus on the Global Village Tea Factory. Using Porter’s generic theory as a framework, the research applied a quantitative approach...

Open access Research Article 10.9734/ajeba/2025/v25i41732

Driving Efficiency through Restructuring: Evaluating the Effectiveness of Cost Reduction Strategies on Tea Manufacturing Performance at Global Village Tea Factory, Uganda

James Muhumuza & Tom Ongesa Nyamboga · Asian Journal of Advanced Research and Reports · 2025

The performance of tea manufacturing industries significantly influences economic development, particularly in regions where tea production serves as a key economic driver. This study examined the impact of cost reduction strategies on the performance of Global Village Tea Factor...

Open access Research Article 10.9734/ajarr/2025/v19i3952