Jagdish N. Sambada

An Empirical Analysis of Consumers’ Perceptions of Privacy Protection

Jagdish N. Sambada & Sanjay Bhayani · Asian Journal of Economics, Business and Accounting · 2021

This study explores how consumers perceive privacy protection and how their perceptions differ by different demographic factors like gender, profession, education and marital status. The study focuses on one of the dimensions of privacy which is privacy protection. In India studi...