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J. Jeevitha

Publications (2)

Lead a Heavy Burden: The Science, Struggles and Solutions for a Cleaner Future

J. Jeevitha, A. Akila, S. Aruna & Ng Chinglembi Devi · Asian Journal of Fisheries and Aquatic Research · 2025

Human activities bring a growing risk of heavy metal harm to water systems worldwide, especially from lead. Freed lead settles and builds up in water bodies, posing a danger to organisms higher in the food chain. Lead poison causes cell strain and harms nerve cell; in addition, i...

Open access Research Article 10.9734/ajfar/2025/v27i5916

Green Purchase Behaviour: A Move towards Environmental Sustainability- An Application of Interpretive Structural Modeling (ISM)

J. Jeevitha, S. Hemalatha, S. Moghana Lavanya & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Green purchase behaviour refers to the purchase of environmental friendly products. It is considered to be one of the most important measures to attain environmental sustainability. Present study aims towards identifying factors influencing green purchase behaviour and to establi...

Open access Research Article 10.9734/ajaees/2021/v39i1030665