J. Freitas Santos

Motivations to Participate in International Trade Fairs: The Portuguese Experience

J. Freitas Santos & P. B. Mendonça · Journal of Economics, Management and Trade · 2014

Aims: This study explores the prime motives and barriers that drive or inhibit the Portuguese exporting Small and Medium Enterprises (SMEs) to exhibit at an international trade fair. Study design:  Survey, based on a questionnaire sent by email. Place and Duration of Study: 68 Po...