Customers and Employees Assessment of Corporate Branding Benefits
Martha Appiah, Ivy O. Asiedu, Prince Agbi & Stephen Acheampong · Asian Journal of Economics, Business and Accounting · 2017
Corporate branding has become an important tool employed by many industries in recent decades. It is described as the subliminal process by which industries use marketing strategies to attract customers to easily remember their products and services over competitors. A company’s...
Open access
Research Article
10.9734/AJEBA/2017/32648