Promoting Life Insurance Products via Personal Selling: The Case of a Leading Insurer in Ghana
Israel Kofi Nyarko · Journal of Economics, Management and Trade · 2015
Personal selling is a paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation. It is a powerful two-way form of communication. It allows an interactive relationship to develop between buyer and seller in which the...
Open access
Research Article
10.9734/BJEMT/2015/15807