The Influence of Product Quality and Price on Customer Loyalty in Online Muslim Fashion Retail: A Quantitative Study on Liah Hijab’s Online Shop
Isma Azis Riu & Muhammad Ilham Wardhana Haeruddin · Asian Journal of Economics, Business and Accounting · 2024
Aims: The purpose of this study was to determine the effect of product quality and price on customer loyalty in Liah Hijab's online shop, both partially and simultaneously. Study Design: This type of research is quantitative associative, which is intended to determine the relati...
Open access
Research Article
10.9734/ajeba/2024/v24i111546